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Hi, my name is Alex, I am a physician and I love food, its cycle.

My interest grew over the years. After graduating in 2007, I felt something was missing: education had all been about diseases and treatments, there was no place for nutritional or preventive science and at the time I simply had no clue what to eat. It was only in 2011, at a seminar on musculoskeletal disorders, where health was defined as a balance in movement, nutrition and communication, that I fully realized I had to change direction.

Literally the day after, I met Dao at the bakery where she was working and it didn't take long before we started traveling together (two years later we got married). I got to read about food and agriculture, lived at a farm, tried out a wide range of diets, from vegan to carnivore, and maybe more than anything else, our taste buds got more sensitive and we found something we both enjoy: healthy, tasty, savory, spicy, traditional food!

Alex Cochez MD

Co-founder Rebirth Rice

one of the best whole grains out there

Whether you eat carbs in small quantities or it's at the center of what you eat daily, we simply like to offer a chewy delicious black rice variety, free of chemicals and arsenic.

We don't consider black rice as the latest and greatest super food, but it's an essential part of what we eat (our fuel is a fair split between both protein and carbs).


What makes this type of rice so appealing is that it's a whole grain that combines complex carbs with a high insoluble fiber content (therefore, blood glucose levels don't spike), mineral content is a couple of times that of a high quality brown rice while black rice is an antioxidant powerhouse.

high in fiber,

low glycemic index

packed with antioxidant

Update Oct 31,

I am rewriting both sections.

Check in with us soon.

Or if any question, send me an email



minerals, minerals

To give an idea of minerals and black rice, I just name two: iron and magnesium.


Bioavailable iron is 3 times higher in black rice than in polished white, and even half more than in brown rice.


One cup of black rice provides 25% of the recommended daily value for magnesium. Actually,  black rice contains more magnesium than most well-known magnesium rich foods. No other starch even comes close. 

iron and magnesium values for our heirloom black rice: 1.9mg/100g, respectively 166.8mg/100g